Online advertising is a minefield. From banner adds to pay per click, pay per impressions and anything else webmasters can come up with. Finding the right platform for your advertisement is usually the most important and most complicated step of your advertising campaign. Relevance is everything and there are not too many more targeted areas than blogs, so here is a short guide to advertising on blogs.

1. Search for the most targeted blogs possible, you are far more likely to strike a relationship with a blogger if your advertising is of use to his or her readers and of course those readers are in turn going to be interested in whatever it is that you have to sell or offer.
2. Read the blog that you are interested in advertising on. An advertising relationship with a blogger is far more personal than other advertising and you are far more likely to get the most from your campaign if you know the blog that you are advertising on.
3. Discuss your needs with the blogger, think a little further out of the box, consider the market, maybe offer prizes etc.

You must remember that in the main part blogs are the private journals of individuals and therefor carry a certain amount of integrity in regards to what they publish, respect this and you can be sure to build a good relationship with the blogger ( THAT WORD RELATIONSHIP KEEPS COMMING UP BUT IT IS SO IMPORTANT WHEN ADVERTISING WITH BLOGERS).

The type of advertising solutions generally available from bloggers are either review posts, Q&A’s or side bar banner/promotion. Many of these solutions can of course nowadays be purchased without dealing with bloggers directly through advertising networks. I highly discourage the use of these services as 99%of the time the advertising that you purchase will not be worth the half of that from a blog that you search out for yourself.

Remember blogs are a fantastic way to spread a message across the Internet (most viral campaigns are propelled by the blogging community) but the advertising can be of short term value if it is held within a post that disappears into the archives within a month.