Brightcove is a rich featured video platform for online video publishers. The platform serves video for some of the largest providers of video on the internet such as Sky, Sony, HBO, National Geographic and Buena Vista International.

Capabilities:

• Media Management – Built for producers, the Brightcove Media module provides content upload, video and playlist management, policy management, and image capture, all within an intuitive user interface
• Publishing – Built for designers, the Brightcove Publishing module allows you to easily create, manage, and customize video players without the need for development or IT resources
• Dynamic Delivery – Provide the best possible user experience to your audience—Brightcove detects end user connection speeds and optimizes video playback to deliver a high-quality experiences
• Distribution – Reach a broad audience by syndicating content to Brightcove’s network of distribution partners, leveraging the power of viral sharing, and indexing your videos with major search engines
• Advertising – Built for Ad Ops professionals, the Brightcove Advertising module allows you to set and manage ad policies and integrate with leading ad servers and networks
• Analytics – Quickly run reports to analyze performance and usage metrics across all your videos or integrate with leading 3rd party analytics platforms
• APIs – With Brightcove’s robust suite of APIs and developer tools, you can create highly custom players and site navigation, boost SEO, and integrate with 3rd party systems

Editions:

• Brightcove Basic is ideal for individuals and smaller organizations that are looking for a professional online video platform that is proven, intuitive and affordable
• Brightcove Pro extends the capabilities of Brightcove Basic and is designed for larger companies with a video or digital media team that operates a single web property
• Brightcove Enterprise provides an unmatched set of capabilities designed for the publishers and conglomerates faced with complex requirements related to operating multiple web properties

Cost:

Brightcove are very secrewtive in regard to their pricing structure and the only way to get an exact idea of costing is to request a quote from one of their agents. The Brightcove service though is not cheap and costings are established in relation to the amount of streams that are delivered over the course of a year. A basic package will cost somewhere in the region of £3800 per year with the more advanced packages costing anything from £10,000 a year and up.

Conclusion:

The Brightcove platform is one of the best if not the best video platform available at the moment. With this in mind though there are many features that many users will just not have a need for, therefor this is very much a solution for professional video producers or video channel operators. The cost of this platform does mean that many users are priced out of the package whether this means that the platform will continue to grow as a leader in the industry or price itself out of the market is yet to be seen.